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On the occasion of the thirtieth anniversary of the death of Ayrton Senna, the Italian National Automobile Museum dedicates a large exhibition to the Brazilian driver to delve into two aspects of his life: the sports history of the champion and the private history of a man who has conquered the hearts of millions of fans around the world.

From early kart experiences to Formula 1 single-seaters, the AYRTON SENNA FOREVER exhibition – scheduled at the MAUTO – Italian National Automobile Museum from Wednesday 24 April to Sunday 13 October 2024 – collects the most significant cars driven by Senna throughout his career, from the first Formula Ford to the last Williams. The cars will be accompanied by documents, publications and memorabilia:  among these, the most complete collection of racing suits and helmets of the driver and the widest selection of all publications published, in the world, on Ayrton Senna.

To accompany the story, an important visual apparatus will be articulated along the entire path: spectacular images (some previously unpublished), Super8 films, audiovisual installations and a multi-projection on a large screen. Among the many photographs on display, taken by the greatest photographers of the time, a wide selection of shots by Angelo Orsi, a great friend and official photographer of Senna.

As a corollary of the exhibition – the largest and most complete ever made – five moments of meeting and debate: pilots, journalists, designers, testers and friends, the loved ones and rivals of all time will help to draw a complete portrait of the unforgettable champion. Many testimonies from those who knew him and – in various ways – influenced his amazing career.

In addition, on Wednesday, May 1, the Museum will connect via live streaming with the Imola Circuit to participate in the commemorative celebrations on the Tamburello curve. The live story from Imola will be interspersed – throughout the day – with insights from journalists, technicians, and pilots present at the Museum.