A Spanish rival to the English Rolls Royce and Italian Isotta Fraschini marques, Hispano-Suiza built motor cars that embodied sophisticated build quality and techniques, power, elegance and opulence. The company was founded in Barcelona in 1904. That year, the Catalan trader Damian Mateu had purchased, together with his business partners Fonctuberta and Seix, the small De La Cuadra automobile factory originally established by J. Castro. The personnel of the factory included its technical director, the young Swiss engineer Marc Birkigt, who had previously worked for a watchmaker in his home country. The name of the company was changed to Hispano–Suiza, marking the start of the Iberian brand’s slow but continuous ascent to glory.
A Spanish rival to the English Rolls Royce and Italian Isotta Fraschini marques, Hispano-Suiza built motor cars that embodied sophisticated build quality and techniques, power, elegance and opulence. The company was founded in Barcelona in 1904. That year, the Catalan trader Damian Mateu had purchased, together with his business partners Fonctuberta and Seix, the small De La Cuadra automobile factory originally established by J. Castro. The personnel of the factory included its technical director, the young Swiss engineer Marc Birkigt, who had previously worked for a watchmaker in his home country. The name of the company was changed to Hispano–Suiza, marking the start of the Iberian brand’s slow but continuous ascent to glory.