The brand Lloyd was born in Bremen, Germany, in 1906 to market electric vehicles. After a long break, where it only focused on the production of trucks, in 1950 the brand again identified a series of vehicles in the Borgward group (which had acquired Hansa-Lloyd in 1929). Unfortunately, the collapse of the Borgward Group (1961) also dragged Lloyd into ruin, although in those years Lloyd was marketing successful runabouts, like Alexander and Arabella.
The brand Lloyd was born in Bremen, Germany, in 1906 to market electric vehicles. After a long break, where it only focused on the production of trucks, in 1950 the brand again identified a series of vehicles in the Borgward group (which had acquired Hansa-Lloyd in 1929). Unfortunately, the collapse of the Borgward Group (1961) also dragged Lloyd into ruin, although in those years Lloyd was marketing successful runabouts, like Alexander and Arabella.