The brand Lloyd was born in Bremen, Germany, in 1906 to market electric vehicles. After a long break, where it only focused on the production of trucks, in 1950 the brand again identified a series of vehicles in the Borgward group (which had acquired Hansa-Lloyd in 1929). Unfortunately, the collapse of the Borgward Group (1961) also dragged Lloyd into ruin, although in those years Lloyd was marketing successful runabouts, like Alexander and Arabella.
