Born in Manchester in 1906 thanks to the agreement between Charles Rolls and Henry Royce, it rapidly obtained a leading role in the luxury car sector. It was advertised as “the best car in the world”; there are countless anecdotes about it, which all demonstrate its perfection, noiselessness, and safety even after decades of use. The foundation of its fame was laid by the Silver Ghost, presented already in 1906 and produced until 1925, followed by the Phantom in its various series, and several other models, always with charming names (Silver Wraith, Silver Cloud, Silver Shadow). Today it is part of the German group BMW.