A Turin-based company which rose to become a great European brand, thanks to a design ability that always pushed it towards innovation. Electric services, serial unitary body, front independent wheel suspensions, narrow V engine, tiltable steering column, boxed transmission, integrated trunk, and the aerodynamic line, are only some of the innovations that have made models like the Theta, Lambda, Aprilia, Aurelia, Flaminia, Delta, and many others unforgettable cars, unique in their aesthetic and mechanical refinement, elegance, personality and sportiness. For decades, Lancia represented the essence of the Italian top-range product, but it was also able to interpret the theme of the classy city car. Today, after more than one hundred years of history, the innovation that founder Vincenzo Lancia was so fond of is aimed at the environment, with the Ecochic models.
