Named for the characteristic front part of the bodywork, curved upwards like a sledge, it was easy to drive and repair, and for these reasons was a great commercial success. To meet demand, production times were accelerated by outsourcing everything possible: engines to Leland & Faulconer, gearboxes to Dodge Brothers, bodies to Briscoe and interiors to B.F. Everitt. A moving production, which already encapsulated the concept of bringing the work to the worker, and not the worker to the work (the basic principle of the subsequent Fordism), was matched by a similar movement in sales, partly thanks to the many advertising gimmicks devised by Ransom.